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gathered at Frederick Johnson Community Court in Harlem, New York to host a tennis clinic with local youth organizations to kick off the launch of Quiet Please, a New York City-wide campaign inspiring individuals to make game-changing pledges. During the event, Pharrell Williams delivered a manifesto inviting New Yorkers to join him in a citywide activation encouraging all to believe in their voices and be loud in inspiring change through love.
Inspired to look at tennis from a different point of view, and how sports can serve as vehicle for positivity and change, together adidas and Pharrell Williams announced a community program
including the restoration of a New York City tennis court through a donation to the New York City Parks Department and children?s tennis scholarships in partnership with Court16 and Horizons. True to the spirit of Pharrell Williams, his ethos and adidas? commitment to change lives through sport, the ambition of the community programming is to provide a platform for New York.
In celebration of Pharrell Williams? manifesto, from August 28th, adidas, the community and special guests of the brand, including Desiigner, Young M.A, Hannah Bronfman and Ally Love to name a few, will encourage everyone in New York City to believe in their voices and be loud in inspiring change through love. Umpire chairs become symbolic icons of the Quiet Please campaign and serve as physical stages throughout the city for people to express themselves and their love. Creating a city-wide social sensation, ten umpire chairs will be stationed in the following locations: Columbus Circle, The Apollo Theater, The New York Public Library, Herald Square, Flatiron, Union Square, Astor Place, Christopher Street at Gay Street, Petrosino Square, and Atlantic Terminal.
At the heart of the campaign is this manifesto ? shared by Pharrell Williams himself at Saturday?s event?:
?Every tennis match starts with the same two words: ?Quiet Please?. But change can be noisy and our love can transform anything. Outside the court we will let our voices be heard as loud as we can. If you see the potential for good, speak up. Together, we can change the game for the better.?
Below you will find a map of the Quiet Please Umpire Chair locations.
The post Pharrell Williams And adidas Announce ‘Don’t Be Quiet Please’ Campaign appeared first on KicksOnFire.com.