
The new adidas Aloha Super model celebrates 20 years of partnership between adidas Skateboarding and legendary Pro skateboarder and globally renowned artist Mark Gonzales.
The adidas Aloha Super is inspired by an adiStar Fencing shoe worn during Gonzales? historic 1998 performance piece at Städtisches Museum in Abteiberg, Germany. The skate-ready shoe shoe features elements of the adiStar Fencing shoe with thick black stripes paired up with a neutral palette with textured foxing. Nubuck and leather take care of the upper with a reinforced leather tongue top, heel, and eyestays.
The latest video from the adidas Skateboarding is a blend of this historical moment in 1998 and the modern day recreation that took place at Milk Studios, New York City two decades later. The video features nostalgic scenes from Städtisches, overlaid with cuts of Gonzales donning a newly redesigned fencing suit emblazoned with the iconic ?Aloha? embroidery. The film captures him as he skates around, over and through the custom-built structures, masterfully reinterpreting his own avante garde performance to the familiar tune of West Coast by Coconut Records?a group that used original performance footage for the song?s official music video in 2009.
The Städtisches Museum performance marked the beginning of a 20-year legacy that continues to flourish between Gonzales and brand. Arriving full circle, the commemorative video celebrates two decades in the making and is a moving reminder of Gonzales? pioneering vision that transcends culture and inspires generations.
Out now, pick up the adidas Aloha Super at select specialty retailers worldwide and the adidas Skateboarding website for $90.
Video Credit: Matt Irving / adidas Skateboarding
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