Today, adidas introduces COLD.RDY, the fourth and final apparel launch of its pinnacle weather protective collection, .RDY. Created with hardworking and breathable materials that keeps warmth locked in for ultimate insulation, while keeping air and moisture moving to stay dry on the inside.
The versatile collection seamlessly blends sport, performance and style, designed to keep athletes and city goers warm, confident and comfortable in harsh winter conditions. The collection takes a fresh look on outdoor training apparel with statement silhouettes, signature design touches, and bold hues. Intuitive details inspired by military uniform design feature throughout, including, extended zipper for easy handle when in motion and frog mouth pockets for access at speed, whilst precise placement of seams eliminates bulkiness when layering pieces together, allowing for flexibility and ease of movement.
Enabling athletes to own the elements and continue training and exploring the city without distractions during the toughest conditions, the COLD.RDY collection includes features designed to insulate your body in cold weather. Customized layering systems allow you to optimize exactly how warm you want to be, whilst products designed for rapid sweat distribution wick moisture away and through the material to keep you feeling dry.
Key pieces of the COLD.RDY collection include:
? Prime COLD.RDY Down Parka
? COLD.RDY Mock-Neck Long Sleeve Training Tee
? COLD.RDY Down Vest
? Alphaskin COLD.RDY Long Tights
? Adidas Z.N.E. COLD.RDY Athletics Hoodie
COLD.RDY follows the SS20 seasonal drops HEAT.RDY, WIND.RDY, and RAIN.RDY. Worn by Olympic Gold Medalist Jessica Ennis-Hill, the COLD.RDY collection is available now on adidas.com and via the adidas app.
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