The debut of the PUMA x XO Parallel is right around the corner. Releasing next week, today we take another look at the much-anticipated debut collection between The Weekend and Puma.
The Weeknd?s musical successes has made an immense influence in the streetwear industry. Known for making his own rules, The Weekend lives to create and has an eye for beauty in the unexpected. The debut PUMA x XO Collection is him personified and here to break the rules of streetwear: bomber jackets, boots, and kimonos are finished with camo, suede, and denim. Classic meets futuristic. Military meets luxury.
Above you will find images of the campaign that were was shot in mysterious Marfa, Texas, a perfect backdrop that compliments the PUMA x XO creative language.
The Weeknd says , ?We?ve been building the XO brand for a long time now. It?s gone beyond product and the PUMA x XO collab is an extension of everything we?ve been doing. For XO, partnering with a powerhouse like PUMA and having the ability to create a new aesthetic is an amazing opportunity.?
The PUMA x XO collection will release in 3 drops, each differentiated by a unique aesthetic. The first drop is the first-ever PUMA x XO footwear ? the PUMA Parallel. Inspired by military and utilitarian gear, the all-new silhouette is a mid-cut sneaker boot that?s decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstrip and co-branded labels.
The
PUMA x XO Parallel will release on
August 24th in
PUMA.com, PUMA stores and select sneaker and fashion retailers all around the world.
Who’s coppin’? Stay tuned for more information on the succeeding drops that include footwear, apparel and accessories.
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