Nike is proud to introduce their brand new concept called Nike Unlaced. So, what is it?
Nike Unlaced opens up access to Nike?s best sneakers and style, regardless of footwear size, while serving her entire lifestyle with unlimited performance options, industry-leading innovation and iconic collaborations. A global concept, Nike Unlaced will be curated by influential creatives and stylists representing the creative energy of Nike?s key cities. Nike Unlaced will begin rolling out digitally on March 27 on Nike.com with physical locations launching in Fall 2018.
Why Nike Unlaced?
Women have always loved sneakers. From sport to the street, female sneaker culture is only accelerating worldwide. The reasons for this are clear: a globally mobile population, growing acceptance of comfort in the workplace and an embrace of physical activity and wellness that increases with every generation.
This is a demanding audience, with the female consumer spending 70% of every dollar worldwide. Women deserve a sneaker destination that offers her a full breadth of choice, curated product for her taste and trends, and a shopping experience that?s both personal and premium.
Creating this future is Nike Women, which aims to redefine what?s possible for the female consumer.
In 2017, Nike Europe evolved dot-com for the female consumer, delivering stronger editorial content, consumer-driven navigation and cross-merchandised, head-to-toe looks. This rich storytelling, product styling and local style editor voices increased demand and sales across the Geography. At the same time, in North America, the Nike x Nordstrom sneaker boutique retail and digital experience, co-created with influencer and stylist Olivia Kim, delivered on the promise of an experience both premium and easy to access.
Fueled by the success of these executions in two leading markets, Nike is igniting the global marketplace with the launch of Nike Unlaced, a first-of-its-kind sneaker and style destination for women.
What is Nike Unlaced?
Nike Unlaced is a fantasy sneaker destination for women. Launching in summer 2018, Nike Unlaced redefines how Nike serves women.
Nike Unlaced will be available on Nike.com and at physical retail locations bringing consumers high heat product like the Virgil Abloh x Air Jordan 1 in her size with unisex sizing; the latest innovations in an array of colors so she can style the way she wants; pinnacle services like same-day delivery, early access and premium packaging; and curators from global style capitals who will help shape the assortment through city trends and insights.
For more information please click here: Nike
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