To celebrate Air Max Day 2018, Nike has announced a number of exciting activities that reaffirm the power of Air Max as a platform for exploration.
Each experience and launch is evidence of Nike?s unrelenting spirit of innovation, turning imagination into reality.
NIKE AIR GALLERY
Air has been an integral part of Nike and has transcended into popular culture for over 30 years. In celebration of the next generation of Nike Air, we?ve partnered with a select group of artists to turn their imagination into reality using the Air Max 270 as their inspiration. Inspired by Air, it?s their creativity, passion and community that moves us and the future of Air.
Nike will ignite cities from East to West coast and through a digitally connected experience via SNKRS. Beginning with Los Angeles, artists like Dear Giana and Bijou Karman will showcase how Air inspires LA to dream. Move around Chicago on Air Max Day to check out works by Evan Sheehan and Diana Pietrzyk showcased throughout the city. In Toronto, Maria Qamar (Hatecopy) and Hallie Tut share their visions of Air. New York features multiple artists including Shaun Crawford and Buckley as they carry on the artistic legacy of Air.
On Air Max Day (March 26), stay tuned to SNKRS for an exclusive Air Max drop in Los Angeles, Chicago and New York City.
For more info, check out:
Nike SNKRS app
Nike.com/LA
Nike.com/CHICAGO
Nike.com/TORONTO
Nike.com/NYC
NIKE: ON AIR
From March 22 to April 15, Nike will be hosting Nike: ON AIR, a design workshop series in Paris, London, New York, Seoul, Shanghai and Tokyo that engages participants in the Nike footwear design processes. The program grants participants (no prior experience in product design is required) an opportunity to create the ultimate articulation of one of 10 Air Max icons for their city through creative sessions that will encompass the briefing, concept building and mood boarding stages of design.
In New York, NIKE: ON AIR sessions will run from March 27 to March 31. Participants are asked to envision a new Air Max for NYC, taking inspiration from what it means to them and their experiences in it. Nike designers, with help from guest mentors like Nike athlete Lacey Baker, creatives Erin Magee, Nicole Albino and Julian Consuegra and others from the local creative community, will guide the approach principles, which involve innovative problem solving, sustainable materials and manufacturing.
The day is shaped by the following five stages of footwear product creation: Concept development, Silhouette selection, Material exploration, Color exploration and Embellishment.
Upon completion of the Nike: ON AIR program, each participant will submit their Air Max concept to a judging panel, including Nike designers and city ambassadors, who will select the top three designs from each city. From there, these concepts will be turned into 3D designs that will go to a global vote on nike.com/onair (in a style akin to last year’s Vote Forward campaign). The most-voted design per city will go into production and be made available at a later date.
NIKE AIR VAPORMAX X ACRONYM ®
Nike and Acronym founder Errolson Hugh reimagine the pioneering Nike Air VaporMax. The design desperado tips his hat to the breakthrough sneaker, putting forth three colorways that evoke the art of disguise and an unexpected vision of the future. Acronym camo prints dominate the Nike Flyknit upper, while the laceless design, modified heel clip, and bold texture treatments reflect Errolson?s trademark industrial aesthetic.
In celebration of the Nike Air VaporMax x ACRONYM and Air Max Day (March 26), Nike partnered with Errolson Hugh and John Mayer to create a teaser film that brings the new footwear to life in a way that?s made for the silver screen.
The Johnny?s Icy Passage colorway will be available at select US retailers March 24 and globally on nike.com and SNKRS app March 26. $225
Check out the Film.
More info on the Nike Air VaporMax x ACRONYM can be found here.
The post Here’s How Nike Will Be Celebrating Nike Air Max Day This Year appeared first on KicksOnFire.com.