Nike will be releasing a new FlyEase sneaker exclusively for kids later this year as they have just unveiled the Nike FlyEase Dynamo Go. Nike?s new Dynamo Go and Play Pack collection is out to help that spontaneous play happen quickly and easily, harnessing the brand?s goal to make play a lifestyle for kids. The shoe and apparel line are made with the same innovative FlyEase technology that was developed using insights from the disability community, and they include kid-inspired features and playful touches that guarantee our youngest athletes can play whenever, however they want.
?Make getting shoes on easier and faster? ? that?s the No. 1 thing Kevin Dodson, Global Vice President for Kids Footwear Product, hears from the hundreds of Nike kid shoe testers and their parents and caregivers. ?Anyone who’s spent time with kids knows that when they can pull on their own shoes quickly and easily, it gives them confidence and a feeling of empowerment, and that gets them moving more,? says Dodson. Kids and parents tell Nike designers that, in addition to autonomy, they want a shoe that?s lightweight, with a great fit and a grippy sole that can handle any kind of movement. ?Kids aren?t saying, ?Okay, it?s time to go switch my shoes now. They?re going from activity to activity to activity, and we know our products need to stand up to that spectrum of use,? says Dodson.
Erasing any struggle to get gear on and off is paramount for kids apparel too, says Jermaine Younger, Senior Director, Nike Kids Product, and especially for those in the disability community for whom a tricky zipper or series of buttons can create real barriers. Using feedback from Nike?s dedicated Consumer Insights team, which conducts focus groups and panels with kids and caregivers worldwide, Younger says the kids apparel team heard four key asks: Make it fast and simple to get products on; incorporate one-handed functionality; provide secure pocket storage; and make the apparel work for kids with disabilities too.
After listening to kids? and parents? shoe and apparel needs, Nike created the new Dynamo Go for little kids and Play Pack collection of tops, jackets, hoodies and pants for big kids. Look out for the the Nike FlyEase Dynamo Go sneaker and Play Pack apparel to release Spring 2022 at select retailers and Nike.com.
In Air Jordan news, the Air Jordan 4 Red Thunder will be releasing this weekend. Will you cop or pass?

via: Nike