Jordan Brand has been making more and more waves in Paris these last couple of year. Back in 2016 they opened their first ever Jordan-only store ? Jordan Bastille. In 2017 the brand announced a partnership with the French Basketball Federation. These examples buttress a long-standing, organic relationship between brand and city, which began with Michael Jordan?s first visit in 1985. That connection has been retained through the decades, highlighted by continued support of the Quai 54 World Streetball Championship.
Their latest partnership with Paris ? Jordan Brand will have its first collection with a football club, Paris Saint-Germain.
?Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit,? says Michael Jordan.
Jordan?s thoughts are echoed by PSG president Nasser Al-Khelaifi who notes, ?The partnership between Paris Saint-Germain and Jordan Brand reflects the ambition of both brands to combine style, performance and innovation. We share many values with Jordan Brand, which is known worldwide for its sporting heritage and exciting contemporary designs. We believe it is a partnership which will excite our fans, help us to reach new audiences and enhance our global reach.?
The Jordan Brand x Paris Saint-Germain collection delivers holistic performance and lifestyle offerings, including two special edition match kits, footwear and apparel. The kits are built on a Nike Vaporknit Match chassis and feature clean black and white colorways with red accents that will be used as the club?s third and fourth kits. The goalkeeper kit comes in bold Infrared, a nod to one of Jordan Brand?s heritage colors. ?We?re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fueling the energy for sport and style globally,? says Jordan.
The footwear and apparel collection channels the predominately black-and-white look of the kits, but also adds a strategic use of red, another Jordan Brand heritage color and prominent color on Paris Saint-Germain kits. Additionally, each product features a unique remix of the two iconic logos, placing the Jumpman in the Paris Saint-Germain crest.
Look for the Jordan Brand x Paris Saint-Germain collection to release on September 14. The club will debut its Jordan Brand kit on September 18 during European competition.
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