Reebok has just revived the Premier Road Plus VI from its historic ‘00s-era ‘Premier Series’ of running footwear. With the introduction of the ‘Premier Series’ in 2003, Reebok sought to reconnect with its storied running heritage. The result: a series of no-frills performance running product featuring new and cutting-edge technologies that would help reinvigorate a stagnant running footwear market. Premier Road Plus arrived as part of the series that year, with new iterations introduced yearly leading up to the model’s final instalment – the Premier Road Plus VI – in 2009. Reflecting on the end of a pivotal era in Reebok performance innovation, Premier Road Plus VI returns in 2023 featuring a textile-synthetic mixed-material upper, textile lining, TPU midfoot transition plate, two-piece rubber outsole, and DMX Foam cushioning, which (as described by a 2004 Reebok Running ‘Premier Series’ catalogue) “creates dynamic cushioning through air channels molded in foam to deliver a traditional ride in a longer lasting, more lively feeling system.”
