What you’re looking at above is PUMA‘s latest creation as they attempt to disrupt the current status quo with a brand new running silhouette, the PUMA HYBRID Rocket.

Developed over the last few years, the PUMA HYBRID Rocket fuses PUMA?s pinnacle cushion technology with the hottest style and mixes PUMA?s two most innovative technologies, IGNITE FOAM and NRGY beads, to create a ?hybrid? foam which provides ultimate cushioning and energy return for longer, faster runs. IGNITE Foam provides high energy return so you can power through your run while NRGY BEADS offer superior cushioning from heel to toe.

So how does HYBRID work exactly?

According to PUMA, when running, their IGNITE FOAM reacts first on impact, providing instant ENERGY RETURN. Then NRGY beads act to provide the ULTIMATE CUSHIONING, giving back to the IGNITE FOAM, absorbing the energy, creating a rebound effect during the toe-off phase. The result is cushioning and energy return for your LONGER RUNS. Together, these technologies create HYBRID, a never before seen and revolutionary sole?nothing better than the power of ?&? to bring to life the best foam. In addition, the HYBRID Rocket erupts with style. Its evoKNIT upper not only provides instant comfort and a sock-like feel, but it sports a sleek, fashion-forward design with fire colors to boast. The result: a running shoe that doesn?t compromise comfort, reactivity, and most of all, style.

The PUMA Hybrid Rocket will be available on July 12th (tomorrow) at PUMA.com and selected retailers worldwide.

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